Every experiment is evaluated across five dimensions. Each dimension is scored 1–5, giving a maximum total of 25. Scores are generated during market research and inform prioritisation — not perfection.
Market potential and revenue opportunity
$1B+ TAM, clear path to $10M+ revenue, validated demand
$500M+ TAM, clear path to $1M+ revenue, good growth
$100M+ TAM, path to $100K+ revenue, uncertain growth
$10M+ TAM, weak market indicators, limited potential
<$10M TAM, unclear revenue path, minimal opportunity
Would I personally use or benefit from this?
Solves a daily problem I face, would use constantly
Solves a regular problem, would use frequently
Solves an occasional problem, would use sometimes
Solves a rare problem, would use rarely
No personal use case, wouldn't use it myself
Market competition and differentiation
First-mover, unique approach, defensible moat, minimal competition
Clear differentiation, underserved niche, limited competition
Some differentiation, competitive but viable positioning
Limited differentiation, highly competitive market
No differentiation, saturated market, dominant players exist
Solo buildability with AI tools and infrastructure complexity
Build solo with AI in <1 month, simple infra, <$50/mo
Build solo in 1–3 months, managed services, $50–200/mo
Build solo in 3–6 months, moderate infra, $200–500/mo
6–12 months even with AI, complex infra, $500–2K/mo
12+ months or needs a team, very complex, $2K+/mo
Fun, joy, and whether the world needs this
Addresses critical need, serves underserved communities, high joy
Addresses important need, good positive impact, meaningful
Addresses moderate need, some value, neutral contribution
Addresses minor need, minimal positive impact
No meaningful impact, no clear benefit to others