Every experiment moves through four stages in strict order. Each step gates the next — so the work stays grounded before code gets written.
Run market research to size the opportunity and generate scores across B, P, C, $, S. This is the only step available on a brand-new experiment.
Write a Product Requirements Document from the experiment statement and market research. Unlocks both downstream steps simultaneously.
Build a validation landing page to test demand before writing production code. Can run in parallel with the prototype.
Scaffold and build the working prototype. Requires a PRD. Landing page is optional but recommended first.